Ebook Download Get Out the Vote: How to Increase Voter Turnout, 2nd Edition, by Donald P. Green, Alan S. Gerber
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Get Out the Vote: How to Increase Voter Turnout, 2nd Edition, by Donald P. Green, Alan S. Gerber
Ebook Download Get Out the Vote: How to Increase Voter Turnout, 2nd Edition, by Donald P. Green, Alan S. Gerber
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The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout." —Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum." —National Journal
- Sales Rank: #406472 in Books
- Brand: Brand: Brookings Institution Press
- Published on: 2008-01-23
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .54" w x 5.98" l, .75 pounds
- Binding: Paperback
- 225 pages
- Used Book in Good Condition
Review
"The sheer number and scale of the experiments they've run make Get Out the Vote! a signally important tool to campaigners trying to figure out how best to campaign." — The American Prospect
About the Author
Donald P. Green is a professor of political science at Yale University, where he has taught for more than a decade. An expert on elections and campaign finance, he has written widely on public opinion and political behavior and is coauthor of Partisan Hearts and Minds: Political Parties and the Social Identities of Voters (Yale, 2000). Alan S. Gerber is a professor of political science and director of the Center for the Study of American Politics at Yale University. He has published extensively on campaigns and elections and is coeditor (with Eric Patashnik) of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
I am happy with my book and it came on time. Thanks a lot!
18 of 19 people found the following review helpful.
The first real measurement of what works in GOTV
By Warrior Fan
Donald Green and Alan Gerber have done something that political professionals have failed to do. They have actually measured what works and does not work in GOTV. The results are sobering, enlightening and, above all, invaluable to any campaign manager who wants to get the most from his campaign dollars.
10 of 10 people found the following review helpful.
Invaluable book for campaign workers
By D. Lowrie
This book is very important for campaign workers for the simple reason that it provides statistical proof of "common sense" assumptions about campaigning. Perhaps more importantly, it also demonstrates to first time candidates & campaign workers that some highly-touted gimmicks DON'T work and are a waste of money. It seems to me well worth the price of the book to know how not to waste a campaign's time & money.
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